SKILLS
Product Design
User Experience
User Research
Design Strategy.
Organizational UX Adoption
Organizational UX Adoption
Competitive Analysis
User Journey
Rapid Prototyping
Creative Direction
Interaction Design
Information Architecture
Visual Design
User Centered Design
Concept Validation
Lean Startup
Lean UX.
Agile Development
TOOLS
Figma
Axure Pro
Qualtrics
Sketch
Usertesting.com
Asana
Jira
Adobe Creative Suite
EDUCATION
Universidad del Valle de México
México City
Bachelor of Arts, 1995.
Brenda Booth.
User experience designer. Design strategist. Design management.
User experience designer. Design strategist. Design management.
As a Senior UX Designer at AWS, I specialize in AI/ML solutions, focusing on integrating and improving human-in-the-loop workflows, democratizing AI technologies and simplifying complex processes into intuitive interfaces. Currently, I'm part of a cross-functional team where I lead UXR efforts for a cutting-edge Gen AI agent, aimed at supporting data scientists and business matter experts in creating ML models for business problem-solving. My approach combines strategic thinking with a strong sense of responsibility, consistently delivering impactful, explainable, user-centric designs that drive innovation and efficiency.
Top 5 (Gallup) Strengths: Developer, Achiever, Responsibility, Strategic and Harmony.
EXPERIENCE
Senior User Experience Designer, AI/ML - Low Code/No-Code | Amazon Web Services
SageMaker Canvas | Hybrid - San Diego | March 2024 to present
SageMaker Canvas | Hybrid - San Diego | March 2024 to present
As part of the SageMaker Canvas team, I contribute to the development of a revolutionary no-code platform that empowers users to harness AWS's extensive suite of AI and ML services effortlessly. By abstracting complexities, SageMaker Canvas enables rapid development and deployment of ML and generative AI solutions, facilitating transformative capabilities accessible to all.
Senior User Experience Designer, AI/ML | Amazon Web Services
SageMaker Ground Truth | Remote - Seattle | May 2022 to March 2024
SageMaker Ground Truth | Remote - Seattle | May 2022 to March 2024
Contributed significantly to SageMaker Ground Truth, AWS's data labeling service, by enhancing data annotation tools across diverse modalities (Image, text, video, 3D point cloud/lidar, etc.). My role involved optimizing ML model performance through innovative feature development and collaborating closely with multidisciplinary teams to streamline the ML development lifecycle.
Senior UX Designer Amazon Web Services (AWS) Machine Learning Solutions Lab.
Remote - Seattle | February 2020 to May 2022
Remote - Seattle | February 2020 to May 2022
As the sole UX designer at the AWS Machine Learning Solutions Lab, I played a pivotal role in driving the adoption of AI solutions to solve complex business problems. Collaborating closely with data scientists and ML engineers, I championed user-centric design methodologies to accelerate product development cycles and deliver intuitive, high-impact ML applications for the largest AWS customers across various industries worldwide.
DESIGN LEAD | HP (HEWLETT-PACKARD) | SAN DIEGO May 2010 to Feb 2020
During my 9-year tenure at HP, I led a design group pivotal in developing new business ventures from HP's R&D lab through to global commercial release. My focus was on implementing user-centric methodologies to drive efficiency and innovation. I successfully guided cross-functional teams, fostering collaboration between engineers, project managers, designers, and business stakeholders. By facilitating research activities and establishing robust infrastructure, I ensured the seamless integration of user-centric practices throughout the development process.
My efforts culminated in several successful product launches, each demonstrating the power of user-focused design in creating market-ready solutions. In my final project at HP, I spearheaded UX initiatives to enhance the developer experience for APIs and dev tools within the Link Technology platform, showcasing my ability to apply user-centric principles to complex, technical products.
SENIOR DESIGNER | GIZMO5 | SAN DIEGO April 2006 – December 2009
Led successful design efforts at Gizmo5, culminating in the acquisition of the Gizmo5 app by Google. I oversaw the design and release of the desktop client across multiple platforms, establishing a cohesive user experience and brand identity that resonated with users.
SENIOR WEB DESIGNER | LINSPIRE INC. | SAN DIEGO October 2004 to April 2006
At Linspire, I worked on the user-interface for Linspire OS and redesigned the installation process. I managed the design of the Crystal Linspire icon theme as well as the Linspire Kids icon theme. I created the CNR brand and CNR website. Designed the corporate identity package and designed the website for Lindows/Linspire, which is a Linux Operating System. I designed product packaging and other marketing materials.
CEO | 278Media Consulting Group, Inc. | SAN DIEGO February 2003 to September 2004
278Media was a design firm that provided design and photography services (from all types of printed materials to electronic media and website implementation).
SENIOR WEB DESIGNER | IPstrategy Inc. | SAN DIEGO February 2001 to February 2003
IP Strategy was a design consultancy headquartered in San Diego. This was the first company I worked for in the United States. The company specialized in creating impactful content strategy, design and user experiences through a collaborative approach with our clients. I provided design strategy, web design, marketing support and print design.
ART DIRECTOR | El Sitio | MEXICO CITY July 1997 to Feb 2001
ElSitio.com was one of the first on-line portals created in México during the dot-com era. The company was headquartered in Buenos Aires Argentina, with offices in several countries in Latin America and the United States. It was an aggregator service that provided a continuous flow of links to news, sports, entertainment and political articles. I worked in the business development division that focused on providing consulting services to large businesses wanting to create an online presence.