SKILLS
Product Design
User Experience
User Research
Design Strategy
Organizational UX Adoption
Competitive Analysis
User Journey
Rapid Prototyping
Creative Direction
Interaction Design
Information Architecture
Visual Design
User Centered Design
Concept Validation
Lean Startup
Lean UX.
Agile Development
TOOLS
Figma
Axure Pro
Qualtrics
Sketch
Usertesting.com
Asana
Jira
Adobe Creative Suite
EDUCATION
Universidad del Valle de México
México City
Bachelor of Arts, 1995.
SUMMARY
KEY STRENGTHS
• Cross-functional Team Leadership
• Data-Informed Product Strategy
• Scalable SaaS UX Design
• AI-Driven Workflow Design
• Human-Centered Research
• Generative AI Integration
Strategic and results-driven design leader with over a decade of experience transforming emerging technologies into intuitive, high-impact products—especially in the realms of Generative AI/ML, SaaS, and no-code/low-code platforms. I specialize in crafting scalable solutions that bridge the technical and the human, enabling both expert and non-technical users to thrive in complex digital environments.
Currently, I lead UX design for Amazon Bedrock within SageMaker Studio at Amazon Web Services, where I design tools that enable technical users—developers, data scientists, and ML engineers—to create, customize, and integrate generative AI applications into their workflows. My previous work on SageMaker Canvas and Ground Truth focused on democratizing machine learning for broader, non-technical audiences. These platforms are now trusted by Fortune 500 companies worldwide to scale their AI capabilities efficiently and responsibly.
At the heart of my practice is a deep passion for understanding the people we design for. I believe that meaningful innovation begins with listening. Through user research, I surface real use cases, motivations, and pain points that guide every phase of the design process. This commitment to a data-driven, human-first approach ensures the products I help build are not just usable—but useful, responsible, and life-enhancing.
My portfolio spans B2B and B2C SaaS, mobile, cloud, AR, computer vision, and voice technologies. Whether designing internal platforms for AI workflows or public-facing applications, I bring strategic thinking, design excellence, and cross-functional leadership to every challenge. I’m driven by a desire to solve real problems, empower users, and help teams build with clarity and purpose.
Top 5 (Gallup) Strengths: Developer, Achiever, Responsibility, Strategic, Harmony.
EXPERIENCE
Senior User Experience Designer | Bedrock IDE | Amazon Web Services
August 2024 to present
San Diego, California, United States · On-site
August 2024 to present
San Diego, California, United States · On-site
• Designed the Bedrock IDE Generative AI admin experience, streamlining how users configure and provision their accounts to build and deploy generative AI applications.
• Led UX for AI-driven workflows, ensuring users can leverage AI models and deploy generative AI applications effortlessly.
• Collaborated with ML and data science teams to shape how generative AI agents integrate into enterprise environments.
• Participated in ethnographic research for Amazon Q Developer, exploring how AI-powered agents impact collaboration, efficiency, and decision-making.
• Advocated for continuous usability testing and feedback loops, aligning iterative design updates with real user needs.
Senior User Experience Designer | SageMaker Canvas | Amazon Web Services
March 2024 to August 2024 · 6 mos
San Diego, California, United States · On-site
March 2024 to August 2024 · 6 mos
San Diego, California, United States · On-site
• Contributed to the development of SageMaker Canvas, a web-based SaaS platform that democratizes machine learning by enabling users to build, train, and deploy ML models without writing code.
• Led UX research for an AI-powered assistant supporting non-technical and technical users.
• Translated complex ML workflows into intuitive, user-friendly interfaces, promoting enterprise-wide adoption.
Senior User Experience Designer | SageMaker Ground Truth | Amazon Web Services
May 2022 to March 2024 · 1 yr 11 mos
San Diego, California, United States · Hybrid
May 2022 to March 2024 · 1 yr 11 mos
San Diego, California, United States · Hybrid
• Designed and optimized experiences for SageMaker Ground Truth, a cloud-based SaaS data labeling service supporting image, text, video, and 3D LiDAR data.
• Enhanced the UX to support scalable human-in-the-loop annotation workflows.
• Collaborated across engineering, science, and product teams to streamline ML development processes in an intuitive SaaS environment.
Senior UX Designer | Machine Learning Solutions Lab | Amazon Web Services
February 2020 to May 2022 · 2 yrs 4 mos
Remote - San Diego, California
February 2020 to May 2022 · 2 yrs 4 mos
Remote - San Diego, California
• Sole UX designer driving adoption of AI solutions to solve complex business problems for AWS’s largest customers across industries.
• Partnered with engineers and data scientists to refine AI-driven experiences, ensuring usability, scalability, and performance.
Design Lead | Hewlett-Packard (HP)
April 2010 - Feb 2020 · 9 yrs 11 mos
San Diego, California, United States · On-site
April 2010 - Feb 2020 · 9 yrs 11 mos
San Diego, California, United States · On-site
• Led a design team transforming R&D concepts into enterprise-ready products.
• Implemented user-centric design methodologies to drive innovation and streamline development workflows.
• Delivered high-impact product launches that highlighted the value of strategic design.
• Enhanced APIs and developer tools usability for the Link Technology platform.
• Fostered collaboration across engineering, design, and project management teams.
Senior Designer | Gizmo5
April 2006 – December 2009 · 3 yrs 9 mos
San Diego, California, United States · On-site
April 2006 – December 2009 · 3 yrs 9 mos
San Diego, California, United States · On-site
• Led UX and visual design for cross-platform communication tools, contributing to its acquisition by Google.
Senior Web Designer | Linspire Inc.
Oct 2004 – April 2006 · 1 yr 7 mos
San Diego, California, United States · On-site
Oct 2004 – April 2006 · 1 yr 7 mos
San Diego, California, United States · On-site
• Designed interfaces for Linspire OS and reimagined the installation process.
• Managed CNR brand and website, and created marketing collateral and product packaging.
EDUCATION
Universidad del Valle de México. Bachelor of Arts.
SKILLS
User Experience Design | Enterprise UX | SaaS Product Design | AI & Machine Learning UX
User Research | Usability Testing | Design Strategy | Interaction Design
AI-Driven Workflows | Generative AI Agent Design | Information Architecture
Wireframing | High-Fidelity UI | Interactive Prototyping | UX Writing
Cross-functional Collaboration | ML & Data Science Integration | Rapid Prototyping
TOOLS Figma | Adobe Creative Suite | Axure | Qualtrics | Sketch | User testing | Jira | Asana