Product Design
User Experience
Design Strategy.
Organizational UX Adoption
Competitive Analysis
User Journey
Rapid Prototyping
Usability Testing
Creative Direction
Interaction Design
Information Architecture
Visual Design
User Centered Design
Concept Validation
Lean Startup
Lean UX.
Agile Development

Axure Pro
Adobe Creative Suite

Universidad del Valle de México 
México City
Bachelor of Arts, 1995.
Brenda Booth.
User experience designer. Design strategist. Design management.
I am a seasoned Senior User Experience Designer specializing in AI/ML at Amazon Web Services (AWS), with a proven track record in crafting intuitive and impactful solutions that enhance machine learning model performance and streamline development cycles.
I'm doing UX for SageMaker Canvas, AWS's no-code data science platform, I focus on democratizing AI technologies by simplifying complex processes into intuitive user interfaces. My career reflects a passion for leveraging technology to solve intricate business challenges across diverse industries, from healthcare to finance, while driving innovation and efficiency through user-centric design methodologies.
Top 5 (Gallup) Strengths: Developer, Achiever, Responsibility, Strategic and Harmony. 

Senior User Experience Designer, AI/ML - Low Code/No-Code | Amazon Web Services 
SageMaker Canvas |
 Hybrid - San Diego
March 2024 to present 
Leading the UX design efforts for SageMaker Canvas, I spearhead the development of a revolutionary no-code platform that empowers users to harness AWS's extensive suite of AI and ML services effortlessly. By abstracting complexities, SageMaker Canvas enables rapid development and deployment of ML and generative AI solutions, facilitating transformative capabilities accessible to all.

Senior User Experience Designer, AI/ML | Amazon Web Services 
SageMaker Ground Truth |
 Remote - Seattle
May 2022 to March 2024 
Contributed significantly to SageMaker Ground Truth, AWS's data labeling service, by enhancing data annotation tools across diverse modalities (Image, text, video, 3D point cloud/lidar, etc.). My role involved optimizing ML model performance through innovative feature development and collaborating closely with multidisciplinary teams to streamline the ML development lifecycle.

Senior UX Designer  Amazon Web Services (AWS)  Machine Learning Solutions Lab.
Remote - SeattleFebruary 2020 to May 2022  
As the sole UX designer at the AWS Machine Learning Solutions Lab, I played a pivotal role in driving the adoption of AI solutions to solve complex business problems. Collaborating closely with ML scientists and engineers, I championed user-centric design methodologies to accelerate product development cycles and deliver intuitive, high-impact ML applications across various industries.

Led design initiatives at HP, managing a team that supported the development and commercialization of innovative ventures from HP’s R&D lab. By fostering cross-functional collaboration and enhancing developer experiences through UX improvements, I contributed to driving efficiency and innovation within HP's ecosystem.

SENIOR DESIGNER | GIZMO5 | SAN DIEGO April 2006 – December 2009 
Led successful design efforts at Gizmo5, culminating in the acquisition of the Gizmo5 app by Google. I oversaw the design and release of the desktop client across multiple platforms, establishing a cohesive user experience and brand identity that resonated with users.

At Linspire, I worked on the user-interface for Linspire OS and redesigned the installation process. I managed the design of the Crystal Linspire icon theme as well as the Linspire Kids icon theme. I created the CNR brand and CNR website. Designed the corporate identity package and designed the website for Lindows/Linspire, which is a Linux Operating System. I designed product packaging and other marketing materials. 

CEO | 278Media Consulting Group, Inc. | SAN DIEGO February 2003 to September 2004 
278Media was a design firm that provided design and photography services (from all types of printed materials to electronic media and website implementation). 

SENIOR WEB DESIGNER | IPstrategy Inc. | SAN DIEGO February 2001 to February 2003 
IP Strategy was a design consultancy headquartered in San Diego. This was the first company I worked for in the United States. The company specialized in creating impactful content strategy, design and user experiences through a collaborative approach with our clients. I provided design strategy, web design, marketing support and print design. 

ART DIRECTOR | El Sitio | MEXICO CITY July 1997 to Feb 2001 was one of the first on-line portals created in México during the dot-com era. The company was headquartered in Buenos Aires Argentina, with offices in several countries in Latin America and the United States.  It was an aggregator service that provided a continuous flow of links to news, sports, entertainment and political articles. I worked in the business development division that focused on providing consulting services to large businesses wanting to create an online presence.

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