SKILLS
Product Design
User Experience
User Research
Design Strategy.
Organizational UX Adoption
Organizational UX Adoption
Competitive Analysis
User Journey
Rapid Prototyping
Creative Direction
Interaction Design
Information Architecture
Visual Design
User Centered Design
Concept Validation
Lean Startup
Lean UX.
Agile Development
TOOLS
Figma
Axure Pro
Qualtrics
Sketch
Usertesting.com
Asana
Jira
Adobe Creative Suite
EDUCATION
Universidad del Valle de México
México City
Bachelor of Arts, 1995.
Brenda Booth.
User Experience Designer | Design Strategist | Design Manager
User Experience Designer | Design Strategist | Design Manager
As a Senior User Experience Designer at AWS, I specialize in AI/ML solutions, focusing on democratizing AI technologies, integrating human-in-the-loop workflows, and transforming complex processes into intuitive, user-friendly interfaces. Currently, I design for Amazon Bedrock IDE, enabling non-technical users to develop and customize generative AI applications with ease.
My approach blends strategic thinking, responsibility, and user-centric design to drive innovation and efficiency. I advocate for a deeper organizational understanding of the interaction between humans and generative AI-powered agents through user research, generating critical insights to fuel an iterative, data-driven design process—all within a fast-evolving, dynamic environment.
Top 5 (Gallup) Strengths: Developer, Achiever, Responsibility, Strategic and Harmony.
EXPERIENCE
Senior User Experience Designer | Bedrock IDE | Amazon Web Services
Hybrid - San Diego | August 2024 to present
Hybrid - San Diego | August 2024 to present
• Design intuitive, user-friendly interfaces for Amazon Bedrock IDE, enabling non-technical users to develop generative AI applications without coding or ML expertise.
• Simplify complex workflows to empower diverse audiences to leverage foundation models efficiently while ensuring responsible AI guidelines.
• Advocate for organizational understanding of human-AI interaction through research to drive innovation in a secure, collaborative environment integrated within Amazon SageMaker Unified Studio.
Senior User Experience Designer | Amazon Web Services | SageMaker Canvas
Hybrid - San Diego | March 2024 to August 2024
Hybrid - San Diego | March 2024 to August 2024
•Contributed to the development of a revolutionary no-code platform, abstracting complexities to make AI/ML solutions accessible and transformative.
• Led UXR efforts for a cutting-edge Gen AI agent, supporting data scientists and business experts in creating impactful ML models and generative AI applications for business challenges.
Senior User Experience Designer, | Amazon Web Services | SageMaker Ground Truth
Remote - Seattle | May 2022 to March 2024
Remote - Seattle | May 2022 to March 2024
• Enhanced SageMaker Ground Truth data annotation tools for diverse modalities, including image, text, video, and 3D lidar.
•Collaborated with multidisciplinary teams to optimize ML model performance and streamline the ML development lifecycle.
Senior UX Designer Amazon Web Services (AWS) Machine Learning Solutions Lab.
Remote - Seattle | February 2020 to May 2022
Remote - Seattle | February 2020 to May 2022
• Sole UX designer driving the adoption of AI solutions to solve complex business problems for AWS’s largest customers across industries.
• Championed user-centric methodologies, collaborating closely with data scientists and engineers to accelerate product development cycles and deliver high-impact ML applications.
DESIGN LEAD | HP (HEWLETT-PACKARD)
SAN DIEGO May 2010 to Feb 2020
SAN DIEGO May 2010 to Feb 2020
• Directed a design group focused on transforming R&D concepts into commercially successful products, aligning user needs with business objectives.
• Implemented user-centric design methodologies to drive innovation and streamline development workflows across cross-functional teams.
•Delivered multiple high-impact product launches, demonstrating the value of design in creating market-ready solutions.
• Spearheaded UX initiatives to enhance APIs and developer tools for the Link Technology platform, optimizing usability in complex technical ecosystems.
•Fostered collaboration between engineers, project managers, designers, and stakeholders, ensuring cohesive and efficient product development processes.
SENIOR DESIGNER | GIZMO5
SAN DIEGO April 2006 – December 2009
SAN DIEGO April 2006 – December 2009
• Lead design efforts for the Gizmo5 app, culminating in its acquisition by Google.
• Oversaw the design and release of a cohesive desktop client across multiple platforms, establishing a strong user experience and brand identity.
SENIOR WEB DESIGNER | LINSPIRE INC.
SAN DIEGO October 2004 to April 2006
• Designed user interfaces for Linspire OS, reimagined the installation process, and managed the CNR brand and website.
• Developed corporate identity packages, product packaging, and marketing materials.
CEO | 278Media Consulting Group, Inc. | SAN DIEGO February 2003 to September 2004
Ran a design firm specializing in print, electronic media, and website implementation.
SENIOR WEB DESIGNER | IPstrategy Inc.
SAN DIEGO | February 2001 to February 2003
• Provided design strategy, marketing support, and impactful user experiences for client projects.
ART DIRECTOR | El Sitio
MEXICO CITY | July 1997 to Feb 2001
• Directed design and consulting services for businesses establishing an online presence, working during the pioneering dot-com era.